When book trailers go bad

[ivyfic]

Has anyone else seen the James Patterson ad on TV for Max? It's terrible. I guess if you're James Patterson you've got the money to burn an a tv ad campaign, but how did his marketing department let him roll out with this? And him going on about how this is his favorite character--a hot teenage girl with wings--is just kind of skeevy.

Comments

[decidedly.livejournal.com]

I like the idea of book trailers in theory - but so often they're cringe-worthy. Just out of curiosity, are there any you find to be effective?

(And dear god, hearing James Patterson talk about Maximum Ride pretty much guarantees I will never even touch it.)