They killed their competition in movie rental. But now it seems like they're taking that hard-earned juggernaut status and chucking it and I don't know why. And since they've been so damn effective for so long, it's not like there's even a viable alternative should they die from self-inflicted wounds, which is starting to look likely. There simply isn't another place with their selection and their recommendation engine, at any price. So I don't know what I'm going to do when they bite it.